How To Choose An Autoresponder

Published by witter | March 4, 2012 | | 2

An Auto-responder is a powerful marketing tool that any online marketer or entrepreneur cannot not do without. While a website or blog may not necessarily be essential in online marketing, the same cannot be said of an autoresponder.
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Today, there are lots and lots of Autoresponders on the internet, both free and paid. While it is necessary to use an autoresponder for your online business, it is even more necessary to use a good autoresponder.
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In deciding which autoresponder service to use for your marketing efforts, you have to consider a lot of things, you have to look out for a lot of features that are very much essential in automated e-mail marketing.
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(Unlimited)Ad Trackers
With Ad Trackers, the online marker would know exactly which ads are producing results and which ads are not producing results.

Given this Ads can then be made more effective.

What You See Is What You Get (WYSIWYG) HTML Editor
A good autoresponder should offer a fully functional HTML Editor that lets you create professional looking messages in minutes. You should not really have knowledge of HTML to create messages in a good autoresponder that has this feature. There should also be a text editor for those who may not want to use a HTML Editor. The beauty of this combination is that such an autoresponder offers you the choice of how to create your messages, whether or not to add clickable links, etc. These editors should offer personalization of subject and body of messages and newsletters that you send out..
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Lead Generation (FFA) Page
Customizable lead generation page that will help you generate leads by exchanging text links for advertising should also be a feature of a good autoreponder. With this, you get free leads for your online marketing.

Hosted Lead Capture Pages
Such capture pages should be pre-designed templates that makes it easy for you to customize and create your own lead capture or squeeze pages. These can then be integrated to your website or blog to capture subscribers to your promotions or newsletter.
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Online Reminder Service
This is your planner. This service enables you to schedule important email notices for personal or business reminders.
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Any autoreponder that is worth being called an autoresponder?must have these basic features in addition to such other general features as:
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Accommodation of an initial response such as a welcome or acknowledgement message, and many more follow-ups.

Allowance for ?follow-ups to be spread over a time frame. This is necessary because statistics have shown that less than 50% of customers will respond to a sale for the first time. Most people need up to 6 reminders or more before a sale is made.
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These are the basis and very important things you must consider when choosing an autoresponder. An autoresponder is your automated marketing system, your ?set it and forget it? system that makes you money even while you sleep. You should therefore choose it wisely.

Source: http://www.1directory.net/internet-and-businesses-online/how-to-choose-an-autoresponder-14617.html

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