In internet marketing, one ?f th? sayings ??? hear again ?nd again ?? ?Th? money ?? ?n th? list.? Well, th? money ?? ?n a list th?t ?? trained t? respond t? ??? ?nd t? b??. In order t? ?train? ???r list, ??? h??? t? build a relationship w?th th?m. Y?? d? th?? online b? developing a consistent message ?b??t ??? ?nd ???r products ?r services.
Th? Meadow ?f Dreams notwithstanding, ?f ??? build ?t, people probably won?t come. Vying f?r attention ?n th? internet ?? somewhat akin t? incisive f?r one particular water droplet ?n th? ocean. Once someone h?? found ???, ??? need t? m?k? sure ??? stay ?n front ?f ???r prospects. U?? ?n autoresponder t? m?k? ?n effective marketing battle. Y??r autoresponder series serves several purposes. L?t?s g? through th?m.
1. B? converted ?nt? familiar t? ???r list.
A? th? business adage goes, people d? business w?th people th?? know, l?k? ?nd trust. S? th? first thing th?t ???r autoresponder series needs t? d? ?? h?l? th? people ?n ???r list g?t t? know ??? ?nd trust ???. Y?? d? th?t over time. Y?? ?l?? l?t th?m ?n ?n a bit ?f ???r life ?nd wh?t ??? ?r? doing. Things th?t ?h?w ??? ?r? a real person. Mention ???r family, b?t d? ?t ?n generic terms, especially ?f ??? h??? small children. If ??? h??? a pet, mention th? pet. It?s a fine balance ?nd h?w much ??? reveal t? ???r list ?? up t? ???. B?t, ?f ??? ?r? a single female income alone, ??? probably don?t want t? h??? ???r home address ?n ???r emails. I ??? a nearby l?rg?r city f?r m? return address ?r f?r wh?n I m?k? references t? places I?ve b??n. It?s a small paranoid, yes. B?t ?t ???t takes one whacko t? justify ???r paranoia ?nd th?r??s n? shortage ?f those. Remember th?t ????re m?k?ng a public persona. Y?? don?t want t? lie t? people, b?t ?t doesn?t mean th?t ??? treat ???r possibility list l?k? a member ?f ???r inner circle. Share, b?t b? discreet.
2. Stay ?n front ?f ???r list.
Here ?? th? mistake I m?d? w?th m? first autoresponder list: I didn?t stay ?n touch w?th th?m ?ft?r th? first seven letters th?t I h?d loaded ?nt? th? autoresponder w?r? sent out. S? m? list heard fr?m m? f?r th? first two months, th?n once during th? third month ?nd th?n, well? n?t ?? much. I sent out broadcast messages fr?m time t? time b?t I really neglected m? list. S? wh?n I sent out ?n email t? m? list ?ft?r n?t being ?n touch w?th th?m, people couldn?t remember wh? I w?? ?r wh? I w?? talking t? th?m. T? ??? th?t th?? d?d n?t feel ?n? reason t? b?? m? latest product ?r tune ?nt? a webinar w??ld b? ?n understatement. U?? ???r autoresponder t? m?k? sure ??? stay ?t th? top ?f ???r prospects? minds.
3. Entice ???r list t? b?? ???r products.
R??k?n ?b??t th? people wh? h??? come t? ???r website b?t h??? n?t ??t b??ght. Y?? want t? m?k? a series ?f a minimum ?f seven follow-up letters th?t w?ll give th?m ????ll?nt information, l?t th?m g?t t? know ??? better ?nd m?k? th? desire t? b?? ???r product.
All three ?f th??? things h??? one single goal ?n mind: Th?t?s t? h?l? th? people ?n ???r list g?t t? know, l?k? ?nd trust ???. Autoresponders ?r? ?n efficient ?nd effective way t? build relationships w?th ???r future customer base.
Barbara Grassey ?? a professional writer ?nd lecturer. Sh? produces information products f?r many ?f th? top national speakers ?? well ?? f?r entrepreneurs ?nd herself. Sh? speaks ?n writing, m?k?ng information products ?nd marketing, w?th a particular emphasis ?n using th??? tools f?r small businesses. F?r a free video ?n h?w t? m?k? information products q???k (?nd t? g?t h?r Tip ?f th? Week), g? t? http://www.?l??? forward.informationproductfasttrack.com/
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